Adam Newman

Adjunct Lecturer in Design

Adam is a New Orleans-based graphic designer and visual branding consultant whose formal education is in architecture.

Given his architectural background, it is no surprise he is happiest creating or evolving brands manifested in the physical environment – working in three dimensions as well as on paper or screen.

Adam holds an M.Arch from the Tulane School of Architecture, where he often found himself more interested in the visual communication of architectural ideas than the buildings themselves. A classical 'cellist in another life,' his Masters Thesis was a design for a music conservatory (which was sited in a painting, but that’s another story).
Adam has assisted teaching first year students at Tulane, where he has also acted as both guest critic and lecturer, speaking on such subjects as Architecture as Branding, Branding for Architects, and New Orleans™ as a Brand.
For twenty years, Adam was partner in the studio of Zande+Newman Design. In 2012 he founded Adam Newman Studio with an eye toward taking on projects at different scales – from institutional to neighborhood to personal, and from the no-nonsense to the nuanced. Prior to his own practices, he worked in his hometown of Dallas for the noted graphic design firm Richards Brock Miller Mitchell, as well as for Cunningham Architects and RTKL.
In both 2007 and 2015 Adam was commissioned by the American Institute of Graphic Arts to conceive and implement full suites of environmental/experiential graphics to brand their AIGA National Design Conference. In 2011 he chaired the AIGA New Orleans Design Biennial. Most meaningful to him, however – in 2003 he was awarded the AIGA’s prestigious “Design Makes a Difference” Medal for Community Activism, essentially spending a year to “brand” a successful neighborhood effort to positively impact a questionably-conceived retail development in an historically delicate area of Uptown New Orleans. Among a variety of other clients, Adam has worked with a number of architects both on their branding and marketing as well as on signage and environmental aspects of their projects.
Adam is a self-described sentimental minimalist who can usually be found in New Orleans' historic and sometimes tragically-hip Bywater neighborhood – now a fully-fledged brand in its own right.