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Studio founded by Tulane alumni celebrates 20th anniversary

March 28, 2018
Todd Erlandson and Sherry Hoffman

Photo: LJ Roxas

March Studio, founded by Tulane graduates Todd Erlandson (A ’87) and Sherry Hoffman (NC ’84), is celebrating 20 years of telling brand stories through architecture.

The husband and wife team formed the California-based studio in 1998, combining the principles of design and marketing to create “branded architecture with purpose.” Their process is grounded in listening and collaboration with the client to create environments that authentically reflect and meet the needs of an organization.

In addition to finding success in the design field with clients like HBO Films and Vice Media, Erlandson and Hoffman have remained active in the academic community. The pair served as visiting faculty at the Tulane University School of Architecture from 2004-05 and regularly return to the school to participate in design reviews. Hoffman is also currently a faculty member at the ArtCenter College of Design in Pasadena, California.

Erlandson sited their time teaching at Tulane as a highlight from the past 20 years in recent blog post. “It was a significant moment when we were asked to teach at Tulane University as visiting faculty for a year in 2004. It helped us refine our thinking about branded architecture through seminars and design studios. It also clarified the role of teaching within our office, which keeps us rigorous in pushing ourselves, finding the cutting edge and participating in innovative discussions happening in the academic world, then testing them in our practice.”

Learn more about March Studio here.